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Sports Media Consumer Audit (SMCA). 2012 report available 3/1/2012.
Facebook... Twitter... Smartphones... Computers... Tablets. Separate reports for MLB, Minor League Baseball, NBA, College Basketball, Fishing (pro-bass), NFL, College Football, NHL, Minor League Hockey, Lacrosse (MLL/NLL), NASCAR, IndyCar, Rugby (Non-US), MLS, Soccer (Non-US).

Social Media, Viewership, Purchasing and Participation How many sports fans go digital? What percentage of the total fan base? What are their demographics? How do they view online (computer vs. tablet vs. smartphone)? How often do they follow on Facebook and Twitter? How often do they actively participate? How much do they spend for logo apparel and athletic footwear? Who are their favorite athletes?

This report is included with an SBRnet subscription or available separately. Learn More