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SBRnet and the Sports Market Analytics Platform provide a comprehensive online platform of nationwide sports business data focused on sports fans and sports participation for analytics, sports marketing, and strategic planning, SBRnet uses syndicated custom and proprietary research for professional and college sports, consumer research, industry reports, and licensed industry articles. The service features extensive sports data research focuses on 19 professional, college and minor league sports along with custom reports covering sports participation, the fan market, and behaviors, venues, sponsorships, expenditure on sporting goods, brand preference, and more. SBRnet is used extensively by over 260 leading colleges and universities as an integral part of their sports management, marketing and general business curriculum.

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(Gist Sports, The)

Caitlin Clark expected to influence the WNBA the way Tiger Woods changed golf

The GIST: Caitlin Clark is leading Iowa through March Madness as she broke another scoring record on her way to this weekend’s Sweet 16. As she draws GOAT comparisons, people are also recognizing her potential to transform the business of women’s basketball — WNBA CMO Phil Cook recently told SportsPro that she’s the next Tiger Woods. Just prodigy things.

The Clark Effect: In the interview, Cook noted how Clark’s decision to go pro is more akin to Woods’ decision than LeBron James joining the NBA. He said Tiger’s ascension transformed the PGA ecosystem, with golf undergoing a “renaissance” that will likely be replicated when Clark joins the WNBA. She already has affected the Indiana Fever, the W team expected to draft her No. 1 in April.

The Woods comparison: Simply put, Woods made golf cool and accessible to a new generation of fans, and his status as a golf prodigy brought a new celebrity atmosphere to the sport. Woods’ 27-year Nike partnership earned him about $660M, but it likely gave Nike much more. The company saw at least $22.5M in brand exposure during just the final round of his 2019 Masters victory.

  • It’s well-documented that Clark is having a similar effect on women’s basketball by appealing to all demographics, especially young kids inspired by her game. And like Woods’ endless Nike sales, Clark has been tapped to help transform the collectibles market for WNBA athletes.

Zooming out: Tiger Woods is an example of how one generational athlete can transform a sport…but only if they have the proper infrastructure to thrive. Nike signed Woods before his pro debut, and many brands have already done the same with Clark, including Fever sponsor Gainbridge and State Farm, which has featured her in several commercials. Fever dream high.

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