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IndyCar Tablet Ownership/Usage

Item 2012 2013 2014 2015
Total Tablet Owners Who Are IndyCar Fans 8,662,000 13,085,000 17,066,000 26,492,000
Number Using for Sports-related activities 5,481,000 7,139,000 10,324,000 18,908,000
% who use for Sports-related activities 63.3% 54.6% 60.5% 71.4%
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar Tablet Uses

Item 2012 2013 2014 2015
Total Tablet Owners Who Are IndyCar Fans 8,662,000/100.0% 13,085,000/100.0% 17,066,000/100.0% 26,492,000/100.0%
Total Using Tablet for Sports-Related Purpose 5,481,000/63.3% 7,139,000/54.6% 10,324,000/60.5% 18,908,000/71.4%
Used Social Media (Net) n/a n/a 6,445,000/37.8% 13,234,000/50.0%
----Used Google+ to follow/post about a sport (player, team, league, etc.) 1,176,000 1,551,000/11.8% 2,512,000/14.7% 3,709,000/14.0%
----Used Facebook to follow/post about a sport (player, team, league, etc.) 1,294,000 1,890,000/14.4% 3,156,000/18.5% 7,146,000/27.0%
----Used Pinterest to follow/post about a sport (player, team, league, etc.) 445,000 984,000/7.5% 1,679,000/9.8% 2,131,000/8.0%
----Used Instagram to follow/post about a sport (player, team, league, etc.) n/a 791,000/6.0% 1,654,000/9.7% 3,511,000/13.3%
----Used Twitter to follow/post about a sport (player, team, league, etc.) 467,000 928,000/7.1% 1,556,000/9.1% 3,892,000/14.7%
----Used Reddit to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used Twitch to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used WhatsApp to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Watch Sports Video on YouTube 2,117,000 2,786,000/21.3% 3,602,000/21.1% 7,309,000/27.6%
----Watch Sports Video on Vimeo n/a n/a n/a n/a
----Used Tumblr to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used Snapchat to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used TikTok to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
Watch Sports Live/On Demand 2,167,000 3,557,000//27.2% 5,612,000/32.9% 11,453,000/43.2%
Check Scores of Events 3,605,000 4,138,000/31.6% 5,666,000/33.2% 9,410,000/35.5%
Read Sports Articles/Blogs 2,304,000 3,852,000/29.4% 4,683,000/27.4% 8,281,000/31.3%
Visit Specific Team Website 2,833,000 3,682,000/28.1% 4,826,000/28.3% 7,690,000/29.0%
Visit League Website 2,182,000 3,396,000/26.0% 3,847,000/22.5% 8,011,000/30.2%
Listen to radio broadcast of events n/a 2,199,000/16.8% 1,900,000/11.1% 4,372,000/16.5%
Used Tablet for Gambling or Betting on Sports n/a n/a n/a n/a
Follow Fantasy Teams 1,012,000 1,511,000/11.5% 2,452,000/14.4% 4,461,000/16.8%
Buy Sports Logo Apparel 796,000 1,854,000/14.2% 2,079,000/12.2% 3,658,000/13.8%
Used Tablet to Make a sports related purchase online at a pop-up store on social media (ex. on Facebook) n/a n/a n/a n/a
Buy Tickets To Events 778,000 1,767,000/13.5% 1,902,000/11.1% 3,125,000/11.8%
Buy Sports Footwear 733,000 1,157,000/8.8% 1,805,000/10.6% 3,032,000/11.4%
Take Pictures at Game Attending n/a n/a 1,178,000/6.9% 2,489,000/9.4%
Other 115,000 209,000/1.6% 688,000/4.0% 300,000/1.1%
Have not used for activities related to sports 3,181,000 5,946,000/45.4% 6,741,000/39.5% 7,583,000/28.6%
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar Tablet Demographics: % by Gender

Item 2012 2013 2014 2015
---------------USED TABLET FOR ANY SPORTS-RELATED PURPOSE
Male 68.0 64.9 64.1 66.7
Female 32.0 35.1 35.9 33.3
Total 100.0 100.0 100.0 100.0
Base (No. used for any purpose - add 000) 5,481 7,139 10,324 18,908
Source: SBRnet, Inc., 2021. All Rights Reserved.