| Item |
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|
2012 |
2013 |
2014 |
2015 |
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| Total Tablet Owners Who Are IndyCar Fans |
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|
|
8,662,000/100.0% |
13,085,000/100.0% |
17,066,000/100.0% |
26,492,000/100.0% |
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| Total Using Tablet for Sports-Related Purpose |
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|
5,481,000/63.3% |
7,139,000/54.6% |
10,324,000/60.5% |
18,908,000/71.4% |
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| Used Social Media (Net) |
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|
|
|
|
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|
n/a |
n/a |
6,445,000/37.8% |
13,234,000/50.0% |
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|
|
| ----Used Google+ to follow/post about a sport (player, team, league, etc.) |
|
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|
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|
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1,176,000 |
1,551,000/11.8% |
2,512,000/14.7% |
3,709,000/14.0% |
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| ----Used Facebook to follow/post about a sport (player, team, league, etc.) |
|
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1,294,000 |
1,890,000/14.4% |
3,156,000/18.5% |
7,146,000/27.0% |
|
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|
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| ----Used Pinterest to follow/post about a sport (player, team, league, etc.) |
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|
|
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445,000 |
984,000/7.5% |
1,679,000/9.8% |
2,131,000/8.0% |
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|
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| ----Used Instagram to follow/post about a sport (player, team, league, etc.) |
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|
|
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n/a |
791,000/6.0% |
1,654,000/9.7% |
3,511,000/13.3% |
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|
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| ----Used Twitter to follow/post about a sport (player, team, league, etc.) |
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|
|
|
|
|
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|
467,000 |
928,000/7.1% |
1,556,000/9.1% |
3,892,000/14.7% |
|
|
|
|
| ----Used Reddit to follow/post about a sport (player, team, league, etc.) |
|
|
|
|
|
|
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|
n/a |
n/a |
n/a |
n/a |
|
|
|
|
| ----Used Twitch to follow/post about a sport (player, team, league, etc.) |
|
|
|
|
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n/a |
n/a |
n/a |
n/a |
|
|
|
|
| ----Used WhatsApp to follow/post about a sport (player, team, league, etc.) |
|
|
|
|
|
|
|
|
|
n/a |
n/a |
n/a |
n/a |
|
|
|
|
| ----Watch Sports Video on YouTube |
|
|
|
|
|
|
|
|
|
2,117,000 |
2,786,000/21.3% |
3,602,000/21.1% |
7,309,000/27.6% |
|
|
|
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| ----Watch Sports Video on Vimeo |
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|
|
|
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n/a |
n/a |
n/a |
n/a |
|
|
|
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| ----Used Tumblr to follow/post about a sport (player, team, league, etc.) |
|
|
|
|
|
|
|
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|
n/a |
n/a |
n/a |
n/a |
|
|
|
|
| ----Used Snapchat to follow/post about a sport (player, team, league, etc.) |
|
|
|
|
|
|
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|
n/a |
n/a |
n/a |
n/a |
|
|
|
|
| ----Used TikTok to follow/post about a sport (player, team, league, etc.) |
|
|
|
|
|
|
|
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n/a |
n/a |
n/a |
n/a |
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| Watch Sports Live/On Demand |
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|
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2,167,000 |
3,557,000//27.2% |
5,612,000/32.9% |
11,453,000/43.2% |
|
|
|
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| Check Scores of Events |
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|
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|
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3,605,000 |
4,138,000/31.6% |
5,666,000/33.2% |
9,410,000/35.5% |
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| Read Sports Articles/Blogs |
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|
2,304,000 |
3,852,000/29.4% |
4,683,000/27.4% |
8,281,000/31.3% |
|
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| Visit Specific Team Website |
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|
|
|
|
|
|
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|
2,833,000 |
3,682,000/28.1% |
4,826,000/28.3% |
7,690,000/29.0% |
|
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| Visit League Website |
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2,182,000 |
3,396,000/26.0% |
3,847,000/22.5% |
8,011,000/30.2% |
|
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| Listen to radio broadcast of events |
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|
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n/a |
2,199,000/16.8% |
1,900,000/11.1% |
4,372,000/16.5% |
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| Used Tablet for Gambling or Betting on Sports |
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n/a |
n/a |
n/a |
n/a |
|
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| Follow Fantasy Teams |
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|
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|
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|
1,012,000 |
1,511,000/11.5% |
2,452,000/14.4% |
4,461,000/16.8% |
|
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| Buy Sports Logo Apparel |
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|
|
|
|
|
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|
796,000 |
1,854,000/14.2% |
2,079,000/12.2% |
3,658,000/13.8% |
|
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| Used Tablet to Make a sports related purchase online at a pop-up store on social media (ex. on Facebook) |
|
|
|
|
|
|
|
|
|
n/a |
n/a |
n/a |
n/a |
|
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| Buy Tickets To Events |
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|
|
|
|
|
|
|
|
778,000 |
1,767,000/13.5% |
1,902,000/11.1% |
3,125,000/11.8% |
|
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|
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| Buy Sports Footwear |
|
|
|
|
|
|
|
|
|
733,000 |
1,157,000/8.8% |
1,805,000/10.6% |
3,032,000/11.4% |
|
|
|
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| Take Pictures at Game Attending |
|
|
|
|
|
|
|
|
|
n/a |
n/a |
1,178,000/6.9% |
2,489,000/9.4% |
|
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|
| Other |
|
|
|
|
|
|
|
|
|
115,000 |
209,000/1.6% |
688,000/4.0% |
300,000/1.1% |
|
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|
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| Have not used for activities related to sports |
|
|
|
|
|
|
|
|
|
3,181,000 |
5,946,000/45.4% |
6,741,000/39.5% |
7,583,000/28.6% |
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| Source: SBRnet/Tag: Social Media, Motorsports, Sports Technology IndyCar |
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