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IndyCar Smartphone Ownership/Usage

Item 2012 2013 2014 2015
Total Smartphone Owners Who Are IndCar Fans 20,055,000 18,662,000 22,498,000 32,433,000
Number Using for Sports-related activities 10,372,000 10,739,000 14,312,000 24,244,000
% who use for Sports-related activities 51.7% 57.5% 63.6% 74.8%
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar Smartphone Uses

Item 2012 2013 2014 2015
Total Smartphone Owners Who Are IndyCar Fans 20,055,000/100.0% 18,662,000/100.0% 22,498,000/100.0% 32,433,000/100.0%
Total Using Computer for Sports-Related Purpose 10,372,000/51.7% 10,739,000//57.5% 14,312,000/63.6% 24,244,000/74.8%
Used Social Media (Net) n/a n/a 8,907,000/39.6% 16,282,000/50.2%
----Used Facebook to follow/post about a sport (player, team, league, etc.) 3,045,000 4,702,000/25.2% 5,932,000/26.4% 9,335,000/28.8%
----Watch Sports Video on YouTube 3,288,000 3,935,000/21.1% 4,341,000/19.3% 7,493,000/23.1%
----Used Twitter to follow/post about a sport (player, team, league, etc.) 1,412,000 2,104,000/11.3% 2,794,000/12.4% 5,590,000/17.2%
----Used Instagram to follow/post about a sport (player, team, league, etc.) n/a 2,506,000/13.4% 3,592,000/16.0% 5,445,000/16.8%
----Used Google+ to follow/post about a sport (player, team, league, etc.) 2,272,000 2,100,000/11.3% 2,414,000/10.7% 4,913,000/15.1%
----Used WhatsApp to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used Snapchat to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used Reddit to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used Pinterest to follow/post about a sport (player, team, league, etc.) 1,426,000 1,584,000/8.5% 2,536,000/11.3% 3,481,000/10.7%
----Used Twitch to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Watch Sports Video on Vimeo n/a n/a n/a n/a
----Used Tumblr to follow/post about a sport (player, team, league, etc.) 1,043,000 1,996,000/10.7% 2,271,000/10.1% 3,036,000/9.4%
----Used TikTok to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
Check Scores of Events 8,080,000 8,552,000/45.8% 9,843,000/43.8% 14,956,000/46.1%
Watch Sports Live/On Demand 3,231,000 4,402,000/23.6% 5,684,000/25.3% 10,479,000/32.3%
Visit Specific Team Website 4,125,000 5,650,000/30.3% 6,084,000/27.0% 9,571,000/29.5%
Visit League Website 4,116,000 4,444,000/23.8% 5,837,000/25.9% 8,392,000/25.9%
Take Pictures of Game Attending n/a n/a 8,626,000/38.3% 14,200,000/43.8%
Read Sports Articles/Blogs 4,405,000 6,102,000/32.7% 6,218,000/27.6% 9,672,000/29.8%
Listen to radio broadcast of events n/a 3,408,000/18.3% 3,993,000/17.7% 6,364,000/19.6%
Buy Sports Logo Apparel 1,303,000 1,707,000/9.1% 2,548,000/11.3% 4,140,000/12.8%
Follow Fantasy Teams 1,984,000 3,191,000/17.1% 3,598,000/16.0% 5,769,000/17.8%
Make a sports related purchase online at a pop-up store on social media (ex. on Facebook) n/a n/a n/a n/a
Used Smartphone for Gambling or Betting on sports n/a n/a n/a n/a
Buy Sports Footwear 1,209,000 1,293,000/6.9% 1,961,000/8.7% 3,319,000/10.2%
Buy Tickets To Events 1,879,000 1,374,000/7.4% 2,662,000/11.8% 4,320,000/13.3%
Other 305,000 304,000/1.6% 402,000/1.8% 509,000/1.6%
Have not used for activities related to sports 9,663,000 7,924,000/42.5% 8,186,000/36.4% 8,189,000/25.2%
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar Smartphone Demographics: % by Gender

Item 2012 2013 2014 2015
---------------USED SMARTPHONE FOR ANY SPORTS-RELATED PURPOSE
Male 67.0 65.8 65.9 66.9
Female 33.0 35.2 34.1 33.1
Total 100.0 100.0 100.0 100.0
Base (No. used for any purpose - add 000) 10,372 10,739 14,312 24,244
Source: SBRnet, Inc., 2021. All Rights Reserved.