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IndyCar: Digital Market-Facebook - % by Age/Gender/HH Income/Logo Apparel Purchases

Item 2011 2012 2013 2014 2015
Number of followers - add 000 4,104 3,052 4,113 5,912 13,457
% of all IndyCar Fans 12.3% 11.0% 15.3% 20.8% 34.7%
TYPE OF ACTIVITY ON FACEBOOK
% of all IndyCar fans who follow players, coaches, teams or leagues on Facebook 8.4% 9.0% 11.1% 17.7% 30.7%
% of all IndyCar fans who follow writers, broadcasters or bloggers on Facebook 10.4% 9.0% 13.4% 17.5% 28.6%
NO. OF INDYCAR FANS WHO FOLLOW SPORT ON FACEBOOK, BY FREQUENCY OF FOLLOWING
Daily (add 000) 444 241 982 752 1,449
4-6 days/week (add 000) 181 151 32 816 1,512
1-3 days/week (add 000) 581 672 627 1,105 1,737
Less than 1 day/week (add 000) 2,898 1,988 2,472 3,239 8,760
% BY AGE GROUP
13-17 15.9 17.3 4.7 9.1 3.6
18-34 33.2 29.2 26.8 30.0 37.8
35-49 27.8 23.8 37.8 30.4 27.7
50-64 18.2 20.0 23.9 26.4 23.4
65+ 4.8 9.6 6.8 4.1 7.6
Total 100.0 100.0 100.0 100.0 100.0
Median Age n/a 40.0 42.0 41.0 40.0
% BY GENDER
Male 71.3 70.7 63.9 70.7 62.8
Female 28.7 29.3 36.1 29.3 37.2
Total 100.0 100.0 100.0 100.0 100.0
% BY ANNUAL HH INCOME
Under $25,000 13.5 25.1 12.2 17.9 18.0
$25,000-$49,999 30.8 36.8 20.8 21.2 28.9
$50,000-$99,999 30.7 21.6 36.9 38.7 29.7
$100,000 or more 25.0 16.4 30.2 22.3 23.3
Total 100.0 100.0 100.0 100.0 100.0
Median Income n/a $40,800 $67,400 $60,600 $53,900
LOGO APPAREL EXPENDITURES
Expenditures (add 000) $38,971 $56,274 $53,503 $61,647 $129,172
Expenditures as % of Total Logo Apparel Expenditures 38.1 60.1 55.7 78.6 62.0
Average Expenditure Per Buyer $48.1 $138.0 $45.4 $40.9 $49.3
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar: Digital Market-Twitter - % by Age/Gender/HH Income/Logo Apparel Purchases

Item 2011 2012 2013 2014 2015
Number of followers - add 000 1,584 813 1,520 2,719 6,993
% of all IndyCar Fans 4.7% 2.9% 5.7% 9.6% 18.0%
TYPE OF ACTIVITY ON TWITTER
% of all IndyCar fans who follow players, coaches, teams or leagues on Twitter 4.4% 2.3% 4.7% 8.1% 15.8%
% of all IndyCar fans who follow writers, broadcasters or bloggers on Twitter 4.5% 2.4% 4.8% 8.2% 16.0%
NO. OF INDYCAR FANS WHO FOLLOW SPORT ON TWITTER, BY FREQUENCY OF FOLLOWING
Daily (add 000) 135 171 257 553 944
4-6 days/week (add 000) 200 --- 158 286 851
1-3 days/week (add 000) 308 186 200 202 1,385
Less than 1 day/week (add 000) 940 456 905 1,679 3,813
% BY AGE GROUP
13-17 18.4 17.3 10.5 22.5 1.2
18-34 36.2 27.8 31.4 26.9 43.3
35-49 29.9 31.2 44.7 34.0 31.3
50-64 14.2 12.5 13.4 16.6 21.0
65+ 1.3 11.1 --- --- 3.2
Total 100.0 100.0 100.0 100.0 100.0
Median Age n/a 37.0 36.0 36.0 30.7
% BY GENDER
Male 89.9 58.8 65.1 89.8 64.5
Female 10.1 41.2 34.9 10.2 35.5
Total 100.0 100.0 100.0 100.0 100.0
% BY ANNUAL HH INCOME
Under $25,000 45.6 8.2 6.1 14.9 13.7
$25,000-$49,999 13.4 46.3 15.6 22.5 28.3
$50,000-$99,999 29.6 24.5 47.1 38.8 30.9
$100,000 or more 11.5 21.0 31.2 23.8 27.1
Total 100.0 100.0 100.0 100.0 100.0
Median Income n/a $46,200 $74,200 $60,800 $60,800
LOGO APPAREL EXPENDITURES
Expenditures (add 000) $6,905 $70,287 $37,558 $15,325 $67,097
Expenditures as % of Total Logo Apparel Expenditures 6.8 75.1 34.4 19.5 32.2
Average Expenditure Per Buyer $34.8 $376.5 $60.9 $18.9 $53.5
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar: % of Fans Using Social Media for Sports-Related Purpose, by Device

Item 2012 2013 2014 2015
---------USED ANY ONLINE DEVICE:
Total Using Social Media (Net) n/a n/a 57.6 65.2
YouTube 36.8 39.0 41.3 45.9
Facebook 27.5 32.7 35.8 44.6
Pinterest 13.0 14.8 19.6 22.0
Reddit n/a n/a n/a n/a
Tumblr 12.5 14.8 17.7 18.5
Twitter 10.1 11.6 14.5 22.5
Instagram n/a 17.0 22.2 24.6
Snapchat n/a n/a n/a n/a
Google+ 23.2 23.7 26.3 27.9
WhatsApp n/a n/a n/a n/a
Twitch n/a n/a n/a n/a
TikTok n/a n/a n/a n/a
Vimeo n/a n/a n/a n/a
---------BY COMPUTER/LAPTOP USERS
Total Using Social Media (Net) n/a n/a 47.9 50.5
YouTube 30.5 30.4 29.4 30.1
Facebook 22.8 23.7 24.2 28.0
Reddit n/a n/a n/a n/a
Pinterest 8.4 8.6 9.4 11.3
Tumblr 8.1 8.0 8.0 8.8
Twitter 6.7 6.0 7.8 12.9
Instagram n/a 8.0 9.5 9.8
Snapchat n/a n/a n/a n/a
Google+ 19.1 18.2 14.9 14.1
Vimeo n/a n/a n/a n/a
WhatsApp n/a n/a n/a n/a
Twitch n/a n/a n/a n/a
TikTok n/a n/a n/a n/a
---------BY SMARTPHONE USERS:
Total Using Social Media (Net) n/a n/a 39.6 50.2
Facebook 15.2 25.2 26.4 28.8
YouTube 16.4 21.1 19.3 23.1
Twitter 7.0 11.3 12.4 17.2
Pinterest 7.1 8.5 11.3 10.7
Instagram n/a 13.4 16.0 16.8
Reddit n/a n/a n/a n/a
Tumblr 5.2 10.7 10.1 9.4
Snapchat n/a n/a n/a n/a
Google+ 11.3 11.3 10.7 15.1
Vimeo n/a n/a n/a n/a
WhatsApp n/a n/a n/a n/a
Twitch n/a n/a n/a n/a
TikTok n/a n/a n/a n/a
---------BY TABLET USERS:
Total Using Social Media (Net) n/a n/a 37.8 50.0
YouTube 24.4 21.3 21.1 27.6
Facebook 14.9 14.4 18.5 27.0
Twitter 5.4 7.1 9.1 14.7
Tumblr 7.9 5.5 8.2 8.0
Reddit n/a n/a n/a n/a
Pinterest 5.1 7.5 9.8 8.0
Snapchat n/a n/a n/a n/a
Instagram n/a 6.0 9.7 13.3
Google+ 13.6 11.8 14.7 14.0
Twitch n/a n/a n/a n/a
TikTok n/a n/a n/a n/a
Vimeo n/a n/a n/a n/a
WhatsApp n/a n/a n/a n/a
---------BY MOBILE (SMARTPHONE AND/OR TABLET) USERS:
Total Using Social Media (Net) n/a n/a 43.9 56.4
YouTube 22.3 25.7 26.0 34.1
Facebook 18.1 26.1 29.4 36.9
Pinterest 8.5 10.9 14.1 14.9
Twitter 8.3 11.7 13.1 20.6
Reddit n/a n/a n/a n/a
Tumblr 7.8 10.9 14.6 13.4
Instagram n/a 13.5 18.0 20.7
Snapchat n/a n/a n/a n/a
Google+ 12.4 12.9 17.5 20.5
TikTok n/a n/a n/a n/a
Vimeo n/a n/a n/a n/a
WhatsApp n/a n/a n/a n/a
Twitch n/a n/a n/a n/a
Source: SBRnet, Inc., 2021. All Rights Reserved.