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IndyCar Sports Logo Apparel: Summary Report

Item 2011 2012 2013 2014 2015
Total Buyers (add 000) 2,041 1,078 1,862 2,075 3,709
% of all fans 6.1% 3.9% 6.9% 7.3% 9.6%
Total Expenditures (add 000) $102,180 $93,566 $109,049 $78,404 $208,434
Average Expenditure for Sports Logo Apparel Buyers Who Viewed at Least One Game on on Online Computer $23.5 $120.7 $81.0 $31.9 $46.4
Average Expenditure for Sports Logo Apparel Buyers Who Viewed at Least One Game on Tablet $31.5 $241.5 $89.8 $20.8 $37.4
Average Expenditure for Sports Logo Apparel Buyers Who Viewed at Least One Game on Smartphone $26.6 n/a $73.9 $38.7 $88.8
Average Expenditure for All Sports Logo Apparel Buyers $50.1 $86.8 $58.6 $37.8 $56.2
Average Expenditure for Sports Logo Apparel Buyers Who Viewed at Least One Event on Online Computer $23.5 $120.7 $81.0 $31.9 $46.4
Average Expenditure for Sports Logo Apparel Spent by Those Who Follow on Facebook $48.1 $138.0 $45.4 $40.9 $49.3
Average Expenditure for Sports Logo Apparel Spent by Those Who Follow on Twitter $34.8 $376.5 $60.9 $18.9 $53.5
Average Expenditure for Sports Logo Apparel Spent by Those Who Attended 2+ times/yr. $101.2 $200.5 $56.4 $17.2 $109.3
Average Expenditure for Sports Logo Apparel Spent by Those Who Live In Southern Region $30.1 $218.0 $82.2 $30.1 $65.1
Average Expenditure for Sports Logo Apparel Spent by Those Who Are Ages 50+ $41.3 $140.0 $59.1 $66.7 $104.2
Average Expenditure for Sports Logo Apparel Spent by Those With $100,000+ HH Income $35.5 $122.8 $50.0 $25.7 $32.3
% PURCHASING SPORTS LOGO APPAREL
All Fans 6.1% 3.9% 6.9% 7.3% 9.6%
Follow IndyCar on Facebook 19.8% 13.4% 28.7% 25.5% 19.5%
Follow IndyCar on Twitter 12.5% 23.0% 40.6% 29.8% 17.9%
Viewed at least one event on digital device (Computer/Tablet/Smartphone) 30.9% 23.3% 31.0% 30.1% 29.2%
Attended at Least One IndyCar Event 20.9% 22.3% 42.0% 39.1% 29.6%
Source: SBRnet/Tag: Social Media, Motorsports

IndyCar Sports Logo Apparel: % of Buyers by Amount Spent

Item 2011 2012 2013 2014 2015
Under $50 52.2 67.3 56.9 74.2 70.0
$50 or more 47.8 32.7 43.1 25.8 30.0
Total 100.0 100.0 100.0 100.0 100.0
Base (no. of buyers - add 000) 2,041 1,078 1,862 2,075 3,709
Source: SBRnet/Tag: Motorsports

IndyCar Sports Logo Apparel: % of Buyers by Age Group

Item 2011 2012 2013 2014 2015
13-17 16.5 --- 4.0 8.8 2.7
18-34 31.0 47.3 34.3 35.5 46.7
35-49 19.9 17.8 33.8 30.7 26.0
50-64 29.6 26.5 21.5 22.8 18.8
65+ 3.1 8.4 6.5 2.2 5.8
Total 100.0 100.0 100.0 100.0 100.0
Median Age n/a 40.0 37.0 37.0 35.0
Base (no. of buyers - add 000) 2,041 1,078 1,862 2,075 3,709
Source: SBRnet/lTag: Millennials,Age, Indycar