| Item |
|
|
|
|
|
|
|
|
2011 |
2012 |
2013 |
2014 |
2015 |
|
|
|
|
| Total Buyers (add 000) |
|
|
|
|
|
|
|
|
2,041 |
1,078 |
1,862 |
2,075 |
3,709 |
|
|
|
|
| % of all fans |
|
|
|
|
|
|
|
|
6.1% |
3.9% |
6.9% |
7.3% |
9.6% |
|
|
|
|
| Total Expenditures (add 000) |
|
|
|
|
|
|
|
|
$102,180 |
$93,566 |
$109,049 |
$78,404 |
$208,434 |
|
|
|
|
| Average Expenditure for Sports Logo Apparel Buyers Who Viewed at Least One Game on on Online Computer |
|
|
|
|
|
|
|
|
$23.5 |
$120.7 |
$81.0 |
$31.9 |
$46.4 |
|
|
|
|
| Average Expenditure for Sports Logo Apparel Buyers Who Viewed at Least One Game on Tablet |
|
|
|
|
|
|
|
|
$31.5 |
$241.5 |
$89.8 |
$20.8 |
$37.4 |
|
|
|
|
| Average Expenditure for Sports Logo Apparel Buyers Who Viewed at Least One Game on Smartphone |
|
|
|
|
|
|
|
|
$26.6 |
n/a |
$73.9 |
$38.7 |
$88.8 |
|
|
|
|
| Average Expenditure for All Sports Logo Apparel Buyers |
|
|
|
|
|
|
|
|
$50.1 |
$86.8 |
$58.6 |
$37.8 |
$56.2 |
|
|
|
|
| Average Expenditure for Sports Logo Apparel Buyers Who Viewed at Least One Event on Online Computer |
|
|
|
|
|
|
|
|
$23.5 |
$120.7 |
$81.0 |
$31.9 |
$46.4 |
|
|
|
|
| Average Expenditure for Sports Logo Apparel Spent by Those Who Follow on Facebook |
|
|
|
|
|
|
|
|
$48.1 |
$138.0 |
$45.4 |
$40.9 |
$49.3 |
|
|
|
|
| Average Expenditure for Sports Logo Apparel Spent by Those Who Follow on Twitter |
|
|
|
|
|
|
|
|
$34.8 |
$376.5 |
$60.9 |
$18.9 |
$53.5 |
|
|
|
|
| Average Expenditure for Sports Logo Apparel Spent by Those Who Attended 2+ times/yr. |
|
|
|
|
|
|
|
|
$101.2 |
$200.5 |
$56.4 |
$17.2 |
$109.3 |
|
|
|
|
| Average Expenditure for Sports Logo Apparel Spent by Those Who Live In Southern Region |
|
|
|
|
|
|
|
|
$30.1 |
$218.0 |
$82.2 |
$30.1 |
$65.1 |
|
|
|
|
| Average Expenditure for Sports Logo Apparel Spent by Those Who Are Ages 50+ |
|
|
|
|
|
|
|
|
$41.3 |
$140.0 |
$59.1 |
$66.7 |
$104.2 |
|
|
|
|
| Average Expenditure for Sports Logo Apparel Spent by Those With $100,000+ HH Income |
|
|
|
|
|
|
|
|
$35.5 |
$122.8 |
$50.0 |
$25.7 |
$32.3 |
|
|
|
|
| % PURCHASING SPORTS LOGO APPAREL |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| All Fans |
|
|
|
|
|
|
|
|
6.1% |
3.9% |
6.9% |
7.3% |
9.6% |
|
|
|
|
| Follow IndyCar on Facebook |
|
|
|
|
|
|
|
|
19.8% |
13.4% |
28.7% |
25.5% |
19.5% |
|
|
|
|
| Follow IndyCar on Twitter |
|
|
|
|
|
|
|
|
12.5% |
23.0% |
40.6% |
29.8% |
17.9% |
|
|
|
|
| Viewed at least one event on digital device (Computer/Tablet/Smartphone) |
|
|
|
|
|
|
|
|
30.9% |
23.3% |
31.0% |
30.1% |
29.2% |
|
|
|
|
| Attended at Least One IndyCar Event |
|
|
|
|
|
|
|
|
20.9% |
22.3% |
42.0% |
39.1% |
29.6% |
|
|
|
|
| Source: SBRnet/Tag: Social Media, Motorsports |
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