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IndyCar Total Mobile* Ownership/Usage

Item 2012 2013 2014 2015
Total Mobile* Owners Who Are IndyCar Fans 21,167,000 21,596,000 24,378,000 34,430,000
Number Using for Sports-related activities 11,620,000 12,920,000 15,833,000 26,885,000
% who use for Sports-related activities 54.9% 59.8% 64.9% 78.1%
* Includes Smartphone and/or Tablet Users
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar Total Mobile* Uses

Item 2012 2013 2014 2015
Total Mobile Owners Who Are IndyCar Fans 21,167,000/100.0% 21,596,000/100.0% 24,378,000/100.0% 34,430,000/100.0%
Total Using Mobile for Sports-Related Purpose 11,620,000/54.9% 12,920,000/59.8% 15,833,000/64.9% 26,885,000/78.1%
Used Social Media (Net) n/a n/a 10,697,000/43.9% 19,411,000/56.4%
----Used Facebook to follow/post about a sport (player, team, league, etc 3,837,000 5,643,000/26.1% 7,159,000/29.4% 12,712,000/36.9%
----Watch Sports Video on YouTube 4,714,000 5,545,000/25.7% 6,342,000/26.0% 11,734,000/34.1%
----Watch Sports Video on Vimeo n/a n/a n/a n/a
----Used Twitter to follow/post about a sport (player, team, league, etc 1,757,000 2,533,000/11.7% 3,188,000/13.1% 7,092,000/20.6%
----Used Google+ to follow/post about a sport (player, team, league, etc.) 2,618,000 2,781,000/12.9% 4,277,000/17.5% 7,051,000/20.5%
----Used Instagram to follow/post about a sport (player, team, league, etc.) n/a 2,910,000/13.5% 4,392,000/18.0% 7,137,000/20.7%
--------Used WhatsApp to follow/post about a sport (player, team, league, etc n/a n/a n/a n/a
----Used Pinterest to follow/post about a sport (player, team, league, etc.) 1,800,000 2,346,000/10.9% 3,426,000/14.1% 5,120,000/14.9%
----Used Reddit to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
--------Used Twitch to follow/post about a sport (player, team, league, etc n/a n/a n/a n/a
----Used Snapchat to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used Tumblr to follow/post about a sport (player, team, league, etc.) 1,652,000 2,364,000/10.9% 3,565,000/14.6% 4,604,000/13.4%
--------Used TikTok to follow/post about a sport (player, team, league, etc n/a n/a n/a n/a
Check Scores of Events 9,017,000 10,228,000/47.4% 11,461,000/47.0% 18,632,000/54.1%
Watch Sports Live/On Demand 4,404,000 5,935,000/27.5% 7,669,000/31.5% 15,645,000/45.4%
Visit Specific Team Website 5,851,000 7,143,000/33.1% 8,836,000/36.2% 13,391,000/38.9%
Read Sports Articles/Blogs 5,573,000 7,860,000/36.% 8,907,000/36.5% 13,929,000/40.5%
Visit League Website 5,284,000 6,924,000/29.6% 7,804,000/32.0% 12,790,000/37.1%
Listen to radio broadcast of event n/a 4,912,000/22.7% 5,204,000/21.3% 9,643,000/28.0%
Buy Sports Logo Apparel 1,699,000 3,159,000/14.6% 4,194,000/17.2% 6,705,000/19.5%
Follow Fantasy Teams 2,642,000 3,979,000/18.4% 4,842,000/19.9% 7,899,000/22.9%
Gambled or Bet on Sports n/a n/a n/a n/a
Made a sports related purchase online at a pop-up store on social media (ex. on Facebook) n/a n/a n/a n/a
Buy Tickets To Events 2,256,000 2,842,000/13.2% 4,167,000/17.1% 6,455,000/18.7%
Buy Sports Footwear 1,839,000 2,114,000/9.8% 3,365,000/13.8% 5,633,000/16.4%
Take Pictures at Game Attending n/a n/a 9,356,000/38.4% 15,436,000/44.8%
Other 305,000 478,000/2.2% 1,090,000/4.5% 610,000/1.8%
Have not used for activities related to sports 9,547,000 8,675,000/40.2% 8,545,000/35.1% 7,545,000/21.9%
* Includes Smartphone and/or Tablet Users
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar Total Mobile* Demographics: % by Gender

Item 2012 2013 2014 2015
---------------USED MOBILE DEVICE FOR ANY SPORTS-RELATED PURPOSE
Male 66.2 66.5 64.6 66.7
Female 33.8 33.5 35.4 33.3
Total 100.0 100.0 100.0 100.0
Base (No. used for any purpose - add 000) 11,620 12,920 15,833 26,885
* Includes Smartphone and/or Tablet Users
Source: SBRnet, Inc., 2021. All Rights Reserved.