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IndyCar Online Computer Ownership/Usage

Item 2012 2013 2014 2015
Total IndyCar Fans Who Own an in-home Computer 27,839,000 26,869,000 28,404,000 38,756,000
Number Using for Sports-related activities 20,921,000 20,443,000 22,118,000 30,216,000
% who use for Sports-related activities 75.2% 76.1% 77.9% 78.0%
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar Online Computer Uses

Item 2012 2013 2014 2015
Total Computer Users Who Are IndyCar Fans 27,839,000 26,869,000/100.0% 28,404,000/100.0% 38,756,000/100.0%
Total Using Computer for Sports-Related Purpose 20,921,000 19,541,000/72.7% 21,039,000/74.1% 30,216,000/78.0%
Used Social Media (Net) n/a n/a 16,365,000/57.6% 19,553,000/50.5%
----Watch Sports Video on YouTube 8,498,000 8,159,000/30.4% 8,340,000/29.4% 11,647,000/30.1%
----Watch Sports Video on Vimeo n/a n/a n/a n/a
----Used Facebook to follow/post about a sport (player, team, league, etc.) 6,356,000 6,381,000/23.7% 6,882,000/24.2% 10,860,000/28.0%
----Used Instagram to follow/post about a sport (player, team, league, etc.) n/a 2,157,000/8.0% 2,697,000/9.5% 3,798,000/9.8%
----Used Twitter to follow/post about a sport (player, team, league, etc.) 1,878,000 1,608,000/6.0% 2,205,000/7.8% 4,987,000/12.9%
----Used Reddit to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used Pinterest to follow/post about a sport (player, team, league, etc.) 2,331,000 2,299,000/8.6% 2,684,000/9.4% 4,389,000/11.3%
----Used Google+ to follow/post about a sport (player, team, league, etc.) 5,324,000 4,886,000/18.2% 4,246,000/14.9% 5,460,000/14.1%
----Used Twitch to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used Tumblr to follow/post about a sport (player, team, league, etc.) 2,242,000 2,147,000/8.0% 2,269,000/8.0% 3,406,000/8.8%
----Used WhatsApp to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used Snapchat to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
----Used TikTok to follow/post about a sport (player, team, league, etc.) n/a n/a n/a n/a
Watch Sports Live/On Demand 9,936,000 10,818,000/40.3% 12,301,000/43.3% 18,289,000/47.2%
Check Scores of Events 15,334,000/55.1% 14,386,000/53.5% 14,252,000/50.2% 17,643,000/45.5%
Visit Specific Team Website 13,137,000 12,930,000/48.1% 12,179,000/42.9% 16,876,000/43.5%
Read Sports Articles/Blogs 12,112,000 12,567,000/46.8% 11,886,000/41.8% 15,880,000/41.0%
Visit League Website 12,419,000 11,281,000/42.0% 10,741,000/37.8% 15,140,000/39.1%
Buy Sports Logo Apparel 8,208,000 7,729,000/28.8% 7,833,000/27.6% 10,008,000/25.8%
Listen to radio broadcast of events n/a 6,935,000/25.8% 6,371,000/22.4% 6,426,000/16.6%
Buy Tickets To Events 9,126,000 8,664,000/32.2% 9,439,000/33.2% 10,406,000/26.8%
---- Make a sports related purchase online at a pop-up store on social media (ex. on Facebook) n/a n/a n/a n/a
Follow Fantasy Teams 4,743,000 4,409,000/16.4% 5,151,000/18.1% 7,649,000/19.7%
----Gambled or Bet on Sports n/a n/a n/a n/a
Buy Sports Footwear 4,420,000 5,167,000/19.2% 5,831,000/20.5% 7,192,000/18.6%
Other 493,000 475,000/1.8% 420,000/1.5% 705,000/1.8%
Have not used for activities related to sports 6,966,000 7,328,000/27.3% 7,365,000/25.9% 8,541,000/22.0%
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar Online Computer Demographics: % by Gender

Item 2011 2012 2013 2014 2015
---------------USED ONLINE COMPUTER FOR ANY SPORTS-RELATED PURPOSE
Male n/a 63.4 64.7 65.7 67.8
Female n/a 36.6 35.3 34.3 32.2
Total n/a 100.0 100.0 100.0 100.0
Base (No. used for any purpose - add 000) n/a 20,921 19,541 22,118 30,216
---------------% USED ONLINE COMPUTER TO VIEW AT LEAST ONE INDYCAR EVENT
Male 82.4 56.9 68.9 72.8 76.2
Female 17.6 43.1 31.1 27.2 23.8
Total 100.0 100.0 100.0 100.0 100.0
Base (no. of viewers - add 000) 1,094 1,015 1,306 1,572 4,497
Source: SBRnet, Inc., 2021. All Rights Reserved.