Table of Contents
IndyCar TV Viewing: % by Frequency of Viewing
Item |
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2011 |
2012 |
2013 |
2014 |
2015 |
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1/yr. |
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|
45.5 |
43.8 |
44.4 |
46.8 |
38.7 |
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2-3 times/yr. |
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35.8 |
33.7 |
32.8 |
37.7 |
37.6 |
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4+ times/yr. |
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18.8 |
22.4 |
22.8 |
15.5 |
23.6 |
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Total |
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100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
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Base: Total Number of IndyCar Fans Viewing Events on TV (add 000) |
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31,634 |
26,550 |
25,370 |
25,858 |
36,128 |
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Source: SBRnet/Tag: Motorsports, Frequent |
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IndyCar TV Viewing: % by Gender
Item |
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2011 |
2012 |
2013 |
2014 |
2015 |
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Male |
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68.8 |
62.9 |
61.2 |
62.1 |
66.9 |
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Female |
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31.2 |
37.1 |
38.8 |
37.9 |
33.1 |
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Total |
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100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
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Base (No. viewing - add 000) |
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31,634 |
26,550 |
25,370 |
25,858 |
36,128 |
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Source: SBRnet/Tag: Motorsports, Women, Indycar |
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IndyCar TV Viewing: % by Age Group
Item |
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2011 |
2012 |
2013 |
2014 |
2015 |
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13-17 |
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7.4 |
6.3 |
2.0 |
4.6 |
3.0 |
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18-34 |
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19.7 |
15.3 |
15.3 |
16.1 |
19.2 |
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35-49 |
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25.4 |
22.3 |
23.1 |
24.1 |
25.0 |
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50-64 |
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32.3 |
31.7 |
32.7 |
29.7 |
34.7 |
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65+ |
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15.1 |
24.3 |
27.0 |
25.5 |
18.1 |
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Total |
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100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
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Median Age |
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n/a |
52.0 |
55.0 |
52.0 |
51.0 |
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Base (No. viewing - add 000) |
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31,634 |
26,550 |
25,370 |
25,858 |
36,128 |
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Source: SBRnet/Tag: Millennials, Age, Indycar |
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