Table of Contents
IndyCar TV Viewing: % by Frequency of Viewing
| Item |
|
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|
|
|
|
|
|
2011 |
2012 |
2013 |
2014 |
2015 |
|
|
|
|
| 1/yr. |
|
|
|
|
|
|
|
|
45.5 |
43.8 |
44.4 |
46.8 |
38.7 |
|
|
|
|
| 2-3 times/yr. |
|
|
|
|
|
|
|
|
35.8 |
33.7 |
32.8 |
37.7 |
37.6 |
|
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| 4+ times/yr. |
|
|
|
|
|
|
|
|
18.8 |
22.4 |
22.8 |
15.5 |
23.6 |
|
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| Total |
|
|
|
|
|
|
|
|
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
|
|
|
| Base: Total Number of IndyCar Fans Viewing Events on TV (add 000) |
|
|
|
|
|
|
|
|
31,634 |
26,550 |
25,370 |
25,858 |
36,128 |
|
|
|
|
| Source: SBRnet/Tag: Motorsports, Frequent |
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IndyCar TV Viewing: % by Gender
| Item |
|
|
|
|
|
|
|
|
2011 |
2012 |
2013 |
2014 |
2015 |
|
|
|
|
| Male |
|
|
|
|
|
|
|
|
68.8 |
62.9 |
61.2 |
62.1 |
66.9 |
|
|
|
|
| Female |
|
|
|
|
|
|
|
|
31.2 |
37.1 |
38.8 |
37.9 |
33.1 |
|
|
|
|
| Total |
|
|
|
|
|
|
|
|
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
|
|
|
| Base (No. viewing - add 000) |
|
|
|
|
|
|
|
|
31,634 |
26,550 |
25,370 |
25,858 |
36,128 |
|
|
|
|
| Source: SBRnet/Tag: Motorsports, Women, Indycar |
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IndyCar TV Viewing: % by Age Group
| Item |
|
|
|
|
|
|
|
|
2011 |
2012 |
2013 |
2014 |
2015 |
|
|
|
|
| 13-17 |
|
|
|
|
|
|
|
|
7.4 |
6.3 |
2.0 |
4.6 |
3.0 |
|
|
|
|
| 18-34 |
|
|
|
|
|
|
|
|
19.7 |
15.3 |
15.3 |
16.1 |
19.2 |
|
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|
| 35-49 |
|
|
|
|
|
|
|
|
25.4 |
22.3 |
23.1 |
24.1 |
25.0 |
|
|
|
|
| 50-64 |
|
|
|
|
|
|
|
|
32.3 |
31.7 |
32.7 |
29.7 |
34.7 |
|
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| 65+ |
|
|
|
|
|
|
|
|
15.1 |
24.3 |
27.0 |
25.5 |
18.1 |
|
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| Total |
|
|
|
|
|
|
|
|
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
|
|
|
| Median Age |
|
|
|
|
|
|
|
|
n/a |
52.0 |
55.0 |
52.0 |
51.0 |
|
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| Base (No. viewing - add 000) |
|
|
|
|
|
|
|
|
31,634 |
26,550 |
25,370 |
25,858 |
36,128 |
|
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|
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| Source: SBRnet/Tag: Millennials, Age, Indycar |
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