Sample Tables

Market Summary
Brand Share-of-Market
Attendance Profile
TV Viewing Profile
Online Computer Profile
Online Smartphone Profile
Online Tablet Profile
Online Mobile Profile
Sports Logo Apparel Purchases
Social Media Market Summary

IndyCar: Brand Share-of-Market - Automobile/Truck: % of Fans Driving Brand Most Often
IndyCar: Brand Share-of-Market - Soft Drinks: % of Fans Drank Most Often in Past 12 Months
IndyCar: Brand Share-of-Market - Energy Drinks: % of Fans Drank Most Often in Past 12 Months
IndyCar: Brand Share-of-Market - Sports Drinks: % of Fans Drank Most Often in Past 12 Months
IndyCar: Brand Share-of-Market - Running/Jogging Shoes: % of Fans Wearing Brand Most Often
IndyCar: Brand Share-of-Market - Cross Training/Fitness Shoes: % of Fans Wearing Brand Most Often
IndyCar: Brand Share-of-Market - Basketball Shoes: % of Fans Wearing Brand Most Often
IndyCar: Brand Share-of-Market - Cell Phone: % of Fans Using Brand Most Often
IndyCar: Brand Share-of-Market - Rental Cars: % of Fans Renting Brand Most Often
IndyCar: Brand Share-of-Market - Phone Service for Cell Phone: % of Fans Using Brand Most Often
IndyCar: Brand Share-of-Market - Automobile/Truck Insurance for Vehicle Used Most Often: % of Fans Using for Automobile/Truck
IndyCar: Brand Share-of-Market - Credit Cards: % of Fans Using Brand Most Often
IndyCar: Brand Share-of-Market - Brokerage Firm Used Most Often During Past 12 Months
IndyCar: Brand Share-of-Market - Tablet: % of Fans That Own a Tablet
IndyCar: Brand Share-of-Market - Airlines: % of Fans Flew Most Often in Past 12 Months
IndyCar: Brand Share-of-Market - Quick Service/Fast Food Restaurants: % of Fans Used Most Often in Past 12 Months
IndyCar: Brand Share-of-Market - Personal Banking: % of Fans Used Personal Bank in Past 12 Months
IndyCar: Brand Share-of-Market - Beer: % of Fans Drank Most Often in Past 12 Months
IndyCar: Brand Share-of-Market - Chips (Potato/Corn/Tortilla/Vegetable): % of Fans Have Eaten Most Often in Past 12 Months
IndyCar: Brand Share-of-Market - Hotels/Motels: Commercial Travel: % of Fans Stayed Most Often in Past 12 Months

IndyCar: Brand Share-of-Market - Automobile/Truck: % of Fans Driving Brand Most Often

Item													2015
Ford													16.4
Toyota													10.6
Chevrolet													12.9
Honda													10.5
BMW													1.8
Nissan													5.0
Jeep													2.3
Hyundai													3.9
Dodge													6.7
Kia													2.3
GMC													2.9
Lexus													0.5
Subaru													1.4
Buick													2.6
Chrysler													2.3
Cadillac													1.6
Acura													1.7
Mercedes-Benz													2.9
Volkswagen													1.9
Audi													0.7
Porsche													0.2
Mazda													1.9
Mitsubishi													1.3
Lincoln													0.2
Land Rover													---
Infiniti													0.8
MINI													0.2
Volvo													0.5
Suzuki													0.4
Fiat													0.2
Jaguar													0.1
Tesla													---
Peugeot													---
Lamborghini													---
Isuzu													0.1
Saab													---
Other													3.1
Base (No. owning at least one automobile/truck)													33,563,000
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar: Brand Share-of-Market - Soft Drinks: % of Fans Drank Most Often in Past 12 Months

Item													2015
Coca-Cola													19.6
Diet Coke													9.7
Pepsi													9.4
Dr. Pepper													7.3
Coca-Cola Zero/Coca-Cola Zero Sugar													5.1
Diet Pepsi													4.8
Mountain Dew													9.8
Sprite													6.4
Diet Dr. Pepper													2.5
Diet Mountain Dew													2.1
Barq's Root Beer (regular or diet)													0.6
Canada Dry Ginger Ale													1.5
A&W Root Beer													2.4
Diet A&W Root Beer													0.7
Cherry Coke													2.2
7 Up (any flavor)													2.5
Fresca													0.1
Sierra Mist (any flavor)													1.8
Seagram's Ginger Ale													0.3
Sunkist (any flavor)													0.5
Pepsi (all other flavors)													---
Crush (any flavor)													---
Fanta (any flavor)													0.6
Schweppes Ginger Ale (regular or diet)													0.1
Squirt (any flavor)													0.4
Coke (all other flavors)													2.4
IBC Root Beer													0.2
Dr. Pepper (all other flavors)													---
RC Cola (any flavor)													0.8
Hires Root Beer													---
Mello Yello (any flavor)													0.5
Dr. Brown's (any flavor)													---
Sprite (all other flavors)													1.6
Dad's Root Beer													0.4
Diet Rite Cola (any flavor)													0.5
Other													2.3
Base (No. drank soft drink in past 12 months)													33,447,000
Source: SBRnet, Inc., 2021. All Rights Reserved.

IndyCar: Brand Share-of-Market - Energy Drinks: % of Fans Drank Most Often in Past 12 Months

Item													2015
Red Bull													29.0
Monster Energy													29.4
Rockstar													8.9
KickStart													4.7
Full Throttle													0.8
Arizona Energy													1.5
Starbucks Double Shot, Starbucks Refreshers													4.9
Energy shots such as 5-hour Energy													10.0
NOS Energy													1.8
Venom Energy													0.7
Rip It													1.3
AMP Energy													3.9
Xyience Xenergy													0.3
Other													2.8
Base (No. drank energy drink in past 12 months)													11,592,000
Source: SBRnet, Inc., 2021. All Rights Reserved.

Sample Tables

Table of Contents

IndyCar: Brand Share-of-Market - Automobile/Truck: % of Fans Driving Brand Most Often

IndyCar: Brand Share-of-Market - Soft Drinks: % of Fans Drank Most Often in Past 12 Months

IndyCar: Brand Share-of-Market - Energy Drinks: % of Fans Drank Most Often in Past 12 Months