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Sample Tables

Market Summary
Brand Share-of-Market
Attendance Profile
TV Viewing Profile
Online Computer Profile
Online Smartphone Profile
Online Tablet Profile
Online Mobile Profile
Sports Logo Apparel Purchases
Social Media Market Summary

Table of Contents


IndyCar: Brand Share-of-Market - Automobile/Truck: % of Fans Driving Brand Most Often

Item 2015
Ford 16.4
Toyota 10.6
Chevrolet 12.9
Honda 10.5
BMW 1.8
Nissan 5.0
Jeep 2.3
Hyundai 3.9
Dodge 6.7
Kia 2.3
GMC 2.9
Lexus 0.5
Subaru 1.4
Buick 2.6
Chrysler 2.3
Cadillac 1.6
Acura 1.7
Mercedes-Benz 2.9
Volkswagen 1.9
Audi 0.7
Porsche 0.2
Mazda 1.9
Mitsubishi 1.3
Lincoln 0.2
Land Rover ---
Infiniti 0.8
MINI 0.2
Volvo 0.5
Suzuki 0.4
Fiat 0.2
Jaguar 0.1
Tesla ---
Peugeot ---
Lamborghini ---
Isuzu 0.1
Saab ---
Other 3.1
Base (No. owning at least one automobile/truck) 33,563,000
Source: SBRnet/Tag; Branding

IndyCar: Brand Share-of-Market - Soft Drinks: % of Fans Drank Most Often in Past 12 Months

Item 2015
Coca-Cola 19.6
Diet Coke 9.7
Pepsi 9.4
Dr. Pepper 7.3
Coca-Cola Zero/Coca-Cola Zero Sugar 5.1
Diet Pepsi 4.8
Mountain Dew 9.8
Sprite 6.4
Diet Dr. Pepper 2.5
Diet Mountain Dew 2.1
Barq's Root Beer (regular or diet) 0.6
Canada Dry Ginger Ale 1.5
A&W Root Beer 2.4
Diet A&W Root Beer 0.7
Cherry Coke 2.2
7 Up (any flavor) 2.5
Fresca 0.1
Sierra Mist (any flavor) 1.8
Seagram's Ginger Ale 0.3
Sunkist (any flavor) 0.5
Pepsi (all other flavors) ---
Crush (any flavor) ---
Fanta (any flavor) 0.6
Schweppes Ginger Ale (regular or diet) 0.1
Squirt (any flavor) 0.4
Coke (all other flavors) 2.4
IBC Root Beer 0.2
Dr. Pepper (all other flavors) ---
RC Cola (any flavor) 0.8
Hires Root Beer ---
Mello Yello (any flavor) 0.5
Dr. Brown's (any flavor) ---
Sprite (all other flavors) 1.6
Dad's Root Beer 0.4
Diet Rite Cola (any flavor) 0.5
Other 2.3
Base (No. drank soft drink in past 12 months) 33,447,000
Source: SBRnet/Tag; Branding

IndyCar: Brand Share-of-Market - Energy Drinks: % of Fans Drank Most Often in Past 12 Months

Item 2015
Red Bull 29.0
Monster Energy 29.4
Rockstar 8.9
KickStart 4.7
Full Throttle 0.8
Arizona Energy 1.5
Starbucks Double Shot, Starbucks Refreshers 4.9
Energy shots such as 5-hour Energy 10.0
NOS Energy 1.8
Venom Energy 0.7
Rip It 1.3
AMP Energy 3.9
Xyience Xenergy 0.3
Other 2.8
Base (No. drank energy drink in past 12 months) 11,592,000
Source: SBRnet/Tag; Branding