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Fantasy Market Analytics

Our Fantasy market analytics have been expanded this year to include more precise delineation of market segments, fantasy site preferences, and a detailed statistical analysis of fantasy users across all dimensions of fan behavior including demographics; social, broadcast and online media habits; sponsorship influence attitudes, attendance; and logo apparel purchasing.

Here are the specific measurements reported in 2021 for each of the 18 sport categories measured (NFL, NBA, MLB, MLS, NHL, WNBA, College Football, College Basketball, NASCAR, IndyCar, Minor League Baseball, Minor League Hockey, Mixed Martial Arts, Lacrosse (MLL, NLL), Golf, Tennis, Running, Soccer (non-USA)

  • Involvement (short term vs. season long)
  • Frequency of play
  • Number of leagues in which participate
  • Site preferences (FanDuel, DraftKings, Yahoo, etc.)
  • Site used most often

Each of the above measures will be reported for the total fan base for each sport category, and also analyzed by the following fan market segments within each sport category:

  • Demographics (Age, Income Gender, Region)
  • TV Viewership of games
  • Attendance of games
  • Online viewership of games
  • Usage of 7 social media sites (Facebook, YouTube, Twitter, Instagram, Google+, Pinterest, Tumblr)
  • Engagement levels for Facebook and Twitter users
  • Logo apparel purchasing
  • Favorite Professional and Major College Team rankings
  • Brand Preferences for consumer products such as automobiles (cars/trucks and insurance), soft drinks, sports drinks, energy drinks, credit cards, brokerage services, rental cars, athletic footwear, cell phones, phone services, and airlines