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The sports business market is dynamic, innovative, and exciting. Every year brings new fan behavior, new buying choices, and new challenges.  All in one place, we provide the information you need to identify emerging trends and discover new opportunities within the sports, fitness, and outdoor recreation markets.
Use our Topic Index to quickly access proprietary data, demographics, statistics, and articles on:

  • All major sports, and a significant number of specialty sports
  • Major brands; favorite teams and leagues; media channels and viewing preferences; sports sponsorships
    and their impact on fans, social media usage
  • Sporting venues
  • Fans, participants, and sporting goods buyers in the US Leagues

sport

Archery
Backpacking
Badminton
Baseball (All, MLB, Minor League)
Basketball (All, NBA, WNBA, College)
Bicycling
Billiards
Bowling
Camping/Hiking
Cheerleading
Climbing
Equestrian
Fishing
Football (All, NFL, College, High School)
Golf
Gymnastics
Hunting / Shooting
Ice Hockey (All, NHL, Minor League)
IndyCar
Inline Skating
Lacrosse
Martial Arts
NASCAR
Paintball
Rugby
Running / Jogging
Scooter Riding
Skateboarding
Skiing
Snowboarding
Soccer (All, MLS, WC 2014, Non-USA)
Softball
Tennis
Volleyball
Water Sports
Winter Sports
Women's Total Market
Wrestling

 

 

consumer/market behavior

across all sports

BRANDS
Nike
Adidas
New Balance
Sketchers
Fanduel
Draftkings
Yahoo Sports

SPORTING GOODS/FOOTWEAR)
Nike
Adidas
New Balance
Dick’s Sporting Goods
Distribution Channels

SOCIAL MEDIA
Facebook
Twitter
Instagram
Pinterest
Google+
YouTube
Tumblr

DIGITAL
Computer
Smartphone
Tablet
Mobile (Smartphone/Tablet)

FAVORITE TEAM RANKINGS
MLB
NFL
NHL
NBA
MLS
Major College

DEMOGRAPHICS
Age
Gender
Geographic Region
HH Income
Lifestyle

VIEWERSHIP
Online
TV

LEVEL OF COMPETITION
College
High School
Professional

FAVORITE TEAM RANKINGS
MLB
NFL
NHL
NBA
MLS
Major College

EVENTS
Super Bowl
World Cup

FINANCIAL
MARKET SIZE
SPONSORSHIP
AVIDITY
PARTICIPATION
ATTENDANCE

 

venues

across all sports

Club Seats
College Venues
Economic Impact
Luxury Suites
Naming rights
Personal Seat Licenses/PSL
Professional Venues
Sports Venue Technology
Ticket Prices

 

sports products (demos/brands/outlets)

across all sports

Apparel
Archery-Arrows
Archery-Bows
Archery-Total Market
Backpacks
Baseball-Baseballs/Softballs
Baseball Bats
Baseball Gloves/Mitts
Baseball-Total Market
Basketball-Balls
Basketball-Portable Backboard Systems
Basketball-Total Market
Bicycles
Bicycles-Helmets
Billiards/Pool Cue Sticks
Billiards/Pool Total Market
Binoculars
Bowling Balls
Camping-Total Market
Darts
Exercise-Ellipticals
Exercise-Free Weights
Exercise-Heart Rate Monitors
Exercise-Multipurpose Home Gyms
Exercise-Stationary Exercise Bikes
Exercise-Total Market
Exercise-Treadmills
Exercise-Weight Benches
Eyewear
Firearms-Handguns
Firearms-Rifles
Firearms-Shotguns
Firearms-Total Market
Fishing-Reels
Fishing-Rods
Fishing-Total Market
Footwear
Golf Bags
Golf Balls
Golf Clubs
Golf-Total Market
Helmets
Hydration Packs/Systems
Ice Hockey Skates
Ice Hockey Sticks
Imports
Inline Skates
Lacrosse Sticks
Paintball Guns/Sets
Racquetball Racquets
Scooters
Skateboards
Ski Equipment
Sleeping Bags
Snowboards
Soccer Balls
Tennis Balls
Tennis Racquets
Tents
Total Market-Sporting Goods
Volleyballs
Water Skis