SBRnet Tutorial

BROWSER NOTE: IF POSSIBLE, USE MICROSOFT EXPLORER FOR SBRNET. TRY NOT TO USE FIREFOX, AS SOME COLUMN HEADINGS IN RESEARCH TABLES WILL NOT APPEAR ON YOUR SCREEN WITH THIS BROWSER.

Start out by logging on to Internet; Go to this URL: http://www.sbrnet.com. Type your user ID and password in the boxes that appear near the top of the screen. The working home page, which is almost identical to the page where you started, will then appear. All parts of the site included in your subscription will be accessible from this page.

SBRnet is organized in three basic sections:

1. RESEARCH & FACILITY REPORTS (Right-hand column)

2. ARTICLE SEARCH (Upper middle column)

3. DIRECTORIES (Lower middle column)

I. RESEARCH & FACILITY REPORTS

These are available in two formats. Choose the approach that best meets your needs. For example, if you're interested in a particular type of statistical research table, it may be easiest for you to use the links bar at the top of the page (Format "A" below). If you're interested in all the information available for a particular sport (research, articles and facilities), it will be easiest for you to use the "Sport" link in the right-hand column (Format "B" below).

Format A: By type of research (accessible from the blue links bar at the top of the page)

Participation: Statistical analysis of demographics for Total Consumer and Internet Usage; varsity teams and athletes for colleges and high schools, sport-by-sport.

TV Media: Demographic and frequency statistical analysis of TV viewers, sport-by-sport.

Online Media: Demographic and frequency statistical analysis separately of Computer Viewership and Mobile viewership, sport-by-sport.

Attendance: Demographic and frequency statistical analysis of attendees, sport-by-sport.

Sporting Goods: Statistical analysis (demographics, brand share, distribution channels, price points) for consumer purchases of sporting goods equipment and athletic footwear; where appropriate, statistical analysis of demographics of sports logo apparel buyers; sporting goods import statistics for sporting goods equipment.


Consumer Expenditures

Information for each product listed here includes:
a. Demographic Analysis
b. Brand Share Analysis
c. Distribution Channels
d. Price Points

Imports

Total $ value (in landed cost)

Venue Reports: All reports separately for professional and NCAA Division I venues.

Custom Reports: This section provides access to the following reports, with links divided into three categories:

Sports, Fitness, Media Trends
Sports Participation Trends
Sporting Goods Market Trends

Format B: Sport-by-sport reports (right-hand column under the heading "Research & Facility Reports.")

Each of these reports contains:

1. All available statistical tables for that sport (Market Research)


Consumer Expenditures

Information for each product listed here includes:
a. Demographic Analysis
b. Brand Share Analysis
c. Distribution Channels
d. Price Points

Participation

a. Total Participation: Demographics (age, income, gender, census region, & more), State-by-State
b. College / High School (Number of varsity teams, athletes)

Fan Statistics

a. For Baseball: MLB Team-by-Team Attendance
b. For Basketball: NBA Team-by-Team Attendance; NCAA Attendance
c. For Football: NFL Total Attendance
d. For Ice Hockey: Total Attendance
e. For Soccer: MLS Total Attendance

All listings ending in “profile” include:

a. Total number viewing/attending and frequency of viewing / attending
b. Demographic profiles of viewers / attenders (Age, Gender, Income, Region)

Imports

Total $ value (in landed cost)


2. Access to the full article database (Publications & Facilities Reports Column)

3. Access to the facilities report database for sports for which facility reports are available. (Publications & Facilities Reports Column)

II. ARTICLE SEARCH

Article searches are accessible in two places.

A. On the home page, to search all articles for all sports and subjects. To execute a search, use the following procedure:

(a) In the "Publications" box, you may either search for all articles from all publications (the default) or scroll down the menu and highlight one publication. Some of the publications listed may no longer be in print, but articles from these publications have been preserved in the database.

(b) In the "Year (s)" box, the default is the current year. If you want articles from previous years as well, make your choice here.

(c) In the "Sport" box, the default is "All Sports." If you are interested in articles pertaining to a specific sport, insert that sport in this box (NOTE: THIS SPORT BOX CHOICE EXISTS ON THE HOME PAGE, BUT NOT IN THE INDIVIDUAL SPORT PAGES)

(d) In the "Key word" box, the default is to ignore this box. If you're interested in articles pertaining to a subject, such as "World Cup," insert the words into this box. We suggest that you review the "Glossary" provided for more specific search guidance

(e) Choose "all words" or "any word" or "phrase," whichever is most appropriate for you.

(g) Click on "Search."

Warning: Do not use adverbs such as "under" or "and" or "to" in your search.

B. In the individual sports pages, to search for all articles dealing with that sport or category

To execute a search here, use the same procedure as above, except that there is no sport choice, because this section has already been precoded

IN THE NEWS

This section contains live links to articles chosen by SBRnet editors for their topical interest. The list of articles is updated regularly.

III. DIRECTORIES

The following directories are provided:

College/University Sport Management Programs

Links and contacts for nearly 500 programs offered in the US and Canada. Listings may be sorted according to state, athletic division, or where housed (business vs. other).

Professional Sports

Links to over 800 professional teams. Listings contain website link, team location and contact information.

College Athletics
Links to over 2,000 two and four-year colleges in the U.S. and Canada with varsity athletic programs. Users can refine search according to sport, state, academic major and Division (NCAA I, NCAA II, NCAA III, NAIA, NCCAA, USCAA, Junior Colleges, Canadian, Independent)  Each school listing includes location, varsity sports offered, athletic director and SWA contacts and links to various school internal websites.

Sporting Goods Vendors

Links to over 2,000 sporting goods equipment, apparel and footwear vendors

Sports Organizations

Links to over 1,000 sports organizations including trade associations, governing bodies, college conferences, professional associations, and professional leagues

State-by-State

Links for all Collegiate, Professional and Organization listings organized by state.

Employment Resources

This section contains links to organizations who specialize in available jobs and placement services in the sports industry