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About Us

SBRnet and the Sports Market Analytics Platform provide a comprehensive online platform of nationwide sports business data focused on sports fans and sports participation for analytics, sports marketing, and strategic planning, SBRnet uses syndicated custom and proprietary research for professional and college sports, consumer research, industry reports, and licensed industry articles. The service features extensive sports data research focuses on 19 professional, college and minor league sports along with custom reports covering sports participation, the fan market, and behaviors, venues, sponsorships, expenditure on sporting goods, brand preference, and more. SBRnet is used extensively by over 260 leading colleges and universities as an integral part of their sports management, marketing and general business curriculum.

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News

(Associated Press (AP))

$510 Dodgers jerseys and $150 caps. Behold the price of being an Ohtani fan in Japan SEOUL, South Korea (AP) — Mai Fukuo was gift-shopping for a friend. Hideki Chiba was in the same sports store in the Shinjuku area of Tokyo looking for something for his father-in-law.
They each picked up items in blue — Los Angeles Dodgers Blue, of course. This reflects the color revolution that’s evident all over Tokyo in the last few months since Shohei Ohtani moved from the Los Angeles Angels — base color, red — to sign a $700-million, 10-year contract with the Dodgers.

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Latest Blog Posts

Thursday, March 14, 2024

The 2024 SBRnet Sports Fan Data is Now Available and Ready to Use

SBRnet is pleased to announce that the 2024 Sports Fan Data survey results are in.  Remember, the data covers results from just under 6,700 sports around the country.  The results measure the habits and behaviors of sports fans for nineteen separate sports across sixty-eight categories of data, including four new categories. 

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My First Job In Sports
My First Job in Sports Web Series is available in both video and audio versions, this content is focused exclusively on helping students that are interested in getting that first job in sports and how others have been able to break in.

Sports Markets

For anyone who wants to understand the business side of sports, our Sports Data and Information hub is the source where we share cool info about sports market research and analytics. Here, you can explore the dynamic world of sports analytics with our inclusive platform, offering insights into over 65 categories of sports business data, consumer behavior, and marketing trends. As leaders in the sports analytics market, we provide a valuable resource for key stake holders, professionals, and academics through our sports business resource center so you can Improve your understanding of the sports industry with us!

Sports Law Expert

A media outlet designed to communicate the availability of sports law experts to the legal community. One of the blog’s goals is to share news and insights about sports law experts, whether they are attorneys or expert witness, that will help you the lawyer make the best possible decision about who you want to retain.

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Sports Market Data

A comprehensive guide to all relevant data, organized by key segments, Sports Fandom, Sports Participation, Consumer Sports Equipment Purchases, plus exclusive data and insights for Sports Gambling, Fantasy Sports, Sports Gaming, traditional and streaming media and post pandemic attendance at live sporting events.

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Sports Business Resource Center

A full menu of business contacts, social media figures to follow, sports business books every college student should read, Sports Business Podcasts, SBRnet in the Classroom, and much more.

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SBRnet Mega Search

Our super-powered search engine helps you find the related articles, directories and all related materials you’re looking for easily and quickly to start your research and analysis.

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SBRnet Newsletter

SBRnet publishes a monthly newsletter featuring analysis of our newest data and interviews with librarians and professors. Click here to see all our back issues.

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My First Job In Sports

Looking to launch your career. See and hear how to do it from professionals who have already done it in our video/audio podcast series, hosted by SBRnet’s own Neil Schwartz and Mark Sullivan.

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Team, Player Stats

Our curated selection of the best websites and resources for team and player statistics, analysis and projections.

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