SBRnet subscriptions include access to all parts of SBRnet’s database.

FOUR INFORMATION CATEGORIES:

1. Statistical Market Research
   • Participation trends by sport since 1993 (Total Consumers Age 7) (Click here for example and coverage)
   • Intercollegiate, Interscholastic Participation trends by sport since 1993
   • Consumer Expenditures/Brand Preferences/Distribution Channel Trends since 1993 for athletic footwear and sports equipment (Click here for example and coverage)
   • Sports Logo Apparel Consumer Expenditures (Click here for example and coverage )
   • Highlights and detailed cross-tabulations from Sports Fan/Social Media Report, including demographic profiles and social media habits (Click here for example and coverage)
   • Intercollegiate, Interscholastic Participation trends by sport since 1993
   • Sporting Goods Imports (Click here for example and coverage)


2. Sports Facility reports and industry newsletters
   • Revenues From Sports Venues Weekly Newsletter (Click here for example)
   • RSV College Facility Reports for NCAA Division I Schools (Click here for example)
   • RSV Pro Sports Facility Reports For Professional Sports Teams (Click here for example and coverage)

3. Articles from sports trade publications & reports focusing on media, sponsorship, marketing, branding, facilities, events and sporting goods.
   Articles are all full-text and indexed for keyword searches.

3. Directories, with over 5,000 contacts
   • Sports Organizations and Trade Associations for all sports and all levels of competition
   • Professional Sports Teams and Leagues: Baseball, Basketball, Football, Ice Hockey, Lacrosse, Soccer)
   • College/University (U.S. and Canadian) Athletic Departments for over 2,100 institutions
   • College/University Sport Management Programs
   • Employment Agencies
   • Sports Marketing Agencies
   • State-by-State for all listings

NOTE: THIS REPORT IS INCLUDED WITH A SUBSCRIPTION TO SBRnet. IT IS ALSO AVAILABLE TO BE PURCHASED SEPARATELY, WHICH CAN BE DONE BY CLICKING ON THE SUBSCRIPTION BUTTON BELOW.

Digital technology is revolutionizing the delivery of sports events to millions of fans nationwide. The Digital Sports Fan Market in 2011 benchmark study answers key questions to help sports marketers use digital technology to best advantage. Separate reports are provided for each of 15 categories (MLB, Minor League Baseball, NBA, College Basketball, Fishing (Pro-Bass), NFL, College Football.. NHL, Minor League Hockey, Lacrosse (MLL/NLL), IndyCar, NASCAR, Rugby (Non-US), MLS, and Soccer (Non-US).

Here are some key questions answered in the report:

• How large is the Digital sports fan market?
• Within the overall Digital sports fan market, how big is the Facebook audience for each sport? The Twitter audience? The online viewing audience (computers vs. tablets vs. smartphones)?
• What sports are most popular on different digital formats?
• To what extent does the digital audience differ from the total fan audience for each sport?
• What is the relationship between actual sports participation and use of digital media?
• How much do digital fans spend on sports logo apparel? Where do they make their purchases?

This comprehensive report is based on data obtained from a nationally representative online survey of over 3,000 consumers age 13+ conducted in October, 2011. Field work for the study was conducted by Broh Research Associates, a nationally recognized market research firm specializing in consumer market studies for sports and other consumer products. Broh Research also conducts national participation and consumer expenditure studies for the National Sporting Goods Association.