GOLF MARKET CONTENT: SBRnet ONLINE DATABASE

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MARKET RESEARCH (1993-2006)

CONSUMER PURCHASES/EXPENDITURES

  • Clubs (in sets) (in total, and by demographic characteristics, including age, income, gender, region)
  • Clubs (Individual) (in total, and by demographic characteristics, including age, income, gender, region)
  • Balls (in total, and by demographic characteristics, including age, income, gender, region)
  • Bags(in total, and by demographic characteristics, including age, income, gender, region)
  • Shoes (in total, and by demographic characteristics, including age, income, gender, region)
  • Total Market

PARTICIPATION

  • Golf (in total, and by demographic characteristics, including age, income, gender, region-including state-by-state)
  • Golf Internet Usage (in total, and by demographic characteristics, including age, income, gender, region)
  • College/High School (Teams/Players)

EQUIPMENT IMPORTS

  • Bags
  • Balls
  • Carts
  • Clubs
  • Gloves
  • Total Market

ATTENDANCE/TV VIEWING

  • PGA Attendance Demographic Profile
  • PGA TV Viewing Demographic Profile

CONSUMER/TRADE PUBLICATIONS DATABASE, 1996-present

  • Sporting goods, sports marketing, sports media, general news publications. Keyword search option

DIRECTORIES

  • U.S./Canadian Colleges
  • Organizations
  • Equipment vendors (Links)
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