EXERCISE MARKET CONTENT: SBRnet ONLINE DATABASE

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MARKET RESEARCH (1993-2006)

CONSUMER PURCHASES/EXPENDITURES

  • Abdominal Exercisers (In Total, and by demographic characteristics, including age, income, gender, region)
  • Aerobic Step-Ups (in total, and by demographic characteristics, including age, income, gender, region)
  • CC Ski Exercisers (in total, and by demographic characteristics, including age, income, gender, region)
  • Ellipticals/Cross Trainers (in total, and by demographic characteristics, including age, income, gender, region)
  • Footwear-Aerobic (in total, and by demographic characteristics, including age, income, gender, region)
  • Footwear-Cross Training (in total, and by demographic characteristics, including age, income, gender, region)
  • Footwear-Fitness (in total, and by demographic characteristics, including age, income, gender, region)
  • Free Weights/Sets (in total, and by demographic characteristics, including age, income, gender, region)
  • Gliders/Riders (in total, and by demographic characteristics, including age, income, gender, region)
  • Heart Rate Monitors (in total, and by demographic characteristics, including age, income, gender, region)
  • Multi-Purpose Home Gyms (in total, and by demographic characteristics, including age, income, gender, region)
  • Rowing Machines (in total, and by demographic characteristics, including age, income, gender, region)
  • Stair Climbers/Exercisers (in total, and by demographic characteristics, including age, income, gender, region)
  • Stationary Exercise Bikes (in total, and by demographic characteristics, including age, income, gender, region)
  • Treadmills (in total, and by demographic characteristics, including age, income, gender, region)
  • Weight Benches (in total, and by demographic characteristics, including age, income, gender, region)
  • Total Market

PARTICIPATION

  • Aerobic Exercising-Internet Usage
  • Calisthenics
  • Exercise Walking
  • Exercise Walking-Internet Usage
  • Exercise w/Equipment
  • Exercise w/Equip-Internet Usage
  • Martial Arts
  • Pilates
  • Running/Jogging
  • Running/Jogging-Internet Usage
  • Step Aerobics
  • Tai Chi/Yoga
  • Weightlifting
  • Weightlifting-Internet Usage
  • Work Out At Club
  • Yoga

EQUIPMENT IMPORTS

  • Equipment

ATTENDANCE/TV VIEWING

  • MLB Attendance
  • MLB Attendance Demographic Profile
  • MLB TV Viewing Demographic Profile
  • Minor League Attend Demographic Profile
  • Minor League TV Viewing Demographic Profile

CONSUMER/TRADE PUBLICATIONS DATABASE, 1996-present

  • Sporting goods, sports marketing, sports media, general news publications. Keyword search option

DIRECTORIES

  • Organizations
  • Equipment vendors (Links)
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