Glossary

HOME PAGE: When using the SEARCH PUBLICATIONS option on the SBRnet home page, follow Steps 1-4 below for best results.

SPECIFIC SPORT PAGES: When using the SEARCH PUBLICATIONS option on the specific sports pages, use the same Steps 1-4, except that it is not necessary to insert the specific sport in the Subject box. For example, in the “Basketball” section the word “basketball” will be automatically included as one of the search words- it is not necessary to insert it in the search box.

STEP 1
PUBLICATION BOX:  SBRnet will search all publications unless you prefer a specific publication. If so, highlight (click) that publication in the drop down menu.

STEP 2
YEAR BOX: Highlight the time period that you prefer. The default search year is 2009.

STEP 3:
SUBJECT BOX: The sports industry is unique and, in keeping with this, a glossary of industry-oriented words and phrases is provided so that you may generate valuable article menus for a wide range of topics.

SBRnet uses an exact word search and is not case sensitive; therefore using words such as and or under, or using quotation marks is neither necessary nor recommended.

SBRnet Search Glossary

Apparel
Athlete
Broadcast
College Sports
Endorsement
Event
Facilities (Venue): Articles with this word (either venue or facilities) are concerned with sports stadiums, arenas, golf courses, etc.  To search for information for a specific sport (i.e. baseball) venue, insert the following words in the subject box: baseball facilities (unless you are already on a specific sport page. If so, you don't need to insert the sport word) 
Financial
Internet
Legal
Licensing
Marketing
Motorsports
Olympics
Outdoor
Participation
Ratings
Salaries
Sponsor
Sport (any - archery, baseball, etc.)
Suite �– refers to stadium or arena premium seating
Ticket
Trends

Examples:
1) When searching for sport venue or facility information for football, insert facilities football* in the subject box;
2) When searching for market research trend studies, insert market research trends in the subject box;
3) When searching for baseball salaries, insert baseball* salaries in the subject box;
4) When searching for Super Bowl TV ratings, insert super bowl broadcast ratings in the subject box;
5) When searching for information about licensed apparel, insert apparel licensing in the subject box;
6) When searching for financial information related to a sports facility for a specific team, insert  financial facilities (team name) in the subject box
*As noted above, If search begins from specific sport page, it is not necessary to insert the sport name.

STEP 4
ALL WORDS / ANY WORDS / PHRASE:  When entering search criteria, you have three choices:

1) When "All Words" is selected, the search will return every article that includes all of the words inserted in the Subject box.

2) When "Any Words" is selected, the search will return every article that includes at least one of the   words inserted in the Subject box.

3) When "Phrase" is selected, the search will return every article that includes the exact word sequence (phrase) inserted in the subject box. Below is a list of suggested searchable phrases.

Financial Crisis
Luxury Suites
Market Research
New Media
Professional Sports
Season Tickets
Sport Law
Sporting Goods
Team Valuation (These articles feature estimates of the current financial value of professional sports
teams developed by financial experts)
Ticket Prices
Winter Sports

Here's to happy and productive searching!

Richard A. Lipsey
President and Publisher